Houston, May 15, 2025 – During the three days of the Specialty Coffee Expo 2025, organized by the Specialty Coffee Association (SCA) at the Houston Convention Center, Finca El Paraíso stood out for the presentation of its coffees in various cupping spaces where its exceptional coffees shone for their sensory quality. These spaces served as a meeting point for over 200 industry professionals, roasters, and specialty coffee enthusiasts.
Connection with the Coffee Community Beyond the presentation of its new lots, Finca El Paraíso fostered spaces for dialogue and learning. Through guided cuppings, attendees were able to delve deeper into the unique sensory notes of its beans, as well as the sustainable farming practices implemented on the farm. These sessions reinforced the company's commitment to education and the exchange of knowledge within the global coffee community.
Meeting with Clients and Strategic Partners The event was also a platform for reconnecting with buyers and distributors from North America, Europe, and Asia. Delegations from the United States, Canada, Germany, and Japan held B2B meetings at Finca El Paraíso's own booth, advancing new export agreements and flavor tests. "It is essential to hear firsthand the needs of our clients and adapt our processes to exceed their expectations," commented Cristian Fabián Zúñiga Bermúdez, Export Director of Finca El Paraíso.
With a highly positive outcome, Finca El Paraíso returns to Colombia driven by new alliances and with greater international recognition. The experience at SCA Expo Houston 2025 confirms its mission: to cultivate and export exceptional coffees, care for the environment, and strengthen ties with each member of the large coffee family.
